Welcome to my freelance page, where I offer marketing, branding, UX/UI, and graphic design services. As a freelance worker, I have helped numerous clients with their marketing and branding needs, including social media management.
My workday is never the same, but some of the projects I have worked on include managing digital content and social media for various accounts such as @BlackUmbrellaMusic, @StillSirens, and @RazSimone on Instagram. I have filmed and edited content for social media, including live recordings, and have been responsible for quick-turn, day-to-day campaign support such as emails, landing pages, infographics, and social media posts. I have also designed event flyers, merchandise, album covers, and Spotify cover art, and have created logos for multiple brands, including a cryptocurrency. In addition, I have designed a mobile application and prototype of a VPN protocol interface called Caldera and partnered with engineers to design a mobile application using NFC tags to share information with a tap of the phone, named Tap in.
Tap In
Mobile app design.
These are the initial designs for Tap In. This app uses NFC tags to share information in the tap of a phone. Here you can see the original design and my redesign of the app. From wireframe to high definition mock up.
LOGO/GRAPHICS
One of the most challenging projects I have worked on was the Island Coin project, which taught me a lot about the volatile world of cryptocurrencies. My role in the project was to rebrand the coin, which included creating a new logo, color palette, and font scheme. During the rebrand process, I was asked to create a "How To Buy" guide to share with prospective coin holders on how to purchase the cryptocurrency in various different ways. Despite my strong work, I faced indecisiveness from the project managers, and the project ended in a rug pull due to market volatility, with the project managers becoming unreachable.
APP DESIGN
As a digital designer, I had the opportunity to design an app for a VPN protocol application. The project was challenging, especially since our team was small, consisting only of myself and an engineer whom I communicated with solely via email and Google Translate. To start, I conducted research to understand the target users, their needs, and the competition. With my limited resources, I analyzed the key features and benefits of existing VPN applications in the market and identified the pain points and challenges faced by users. Using this information, I developed user personas and scenarios to guide the design process. I then created wireframes and prototypes, incorporating user feedback to refine the design. Throughout the design process, I kept the user experience at the forefront, ensuring that the app was intuitive and easy to use, while also providing robust security features. The final design was visually appealing, responsive, and optimized for various devices and operating systems. Despite the limitations of our small team, I am proud of the final product we were able to create.
Sworn 2 Secrecy
This is merchandise I designed for Sworn 2 Secrecy. I also came up with the logo concept/design. I took the old school S that we all use to make in school connecting 3 lines stacked over another 3 lines. Then I flipped the S backwards to a 2 and the logo was done from there.
Streamlined Process
I also created flyers that were used on Instagram story ads for Still Sirens, and streamlined the process of creating each flyer by creating a template that was used to reproduce 50 different variations. The images on the right are from another event that took place, and show 16 of the 40 flyers I created for the event. Each flyer varied slightly due to the different photos used by the models.
Campaign Results
The campaign resulted in Still Sirens' Instagram page gaining over 70k new followers, with each model involved in the campaign posting the flyer as a story and as a post on their personal Instagram pages.
