See more designs below, including designs that did not make it to publication.
23XI Racing
23XI Racing is one of the most culturally significant teams in NASCAR — co-owned by Denny Hamlin and Michael Jordan, with a Jordan Brand partnership that places it at the intersection of motorsports, sneaker culture, and streetwear. For 23XI, I designed team and consumer apparel, including work in the space of the Tyler Reddick × J.Balvin × Jumpman collaboration. My work lived inside a brand framework already connected to Nike / Jordan Brand — which required understanding not just motorsports identity, but streetwear aesthetics, music culture, and the visual language of performance apparel simultaneously. What I did: — Designed team apparel (tees, polos, hoodies) with full spec sheets and placement details — Created consumer apparel concepts including the Reddick × J.Balvin × Jumpman collab — Worked within a Jordan Brand-adjacent visual system — Developed hypothetical car livery concepts extending the brand into race-day creative This work is direct evidence of my ability to operate inside a Nike-adjacent brand ecosystem — designing for the intersection of sports, music, and culture at a professional level.