Client
Newell Brands is a company focused on making life adventurous. Their tag line is “the Brands that Matter”. They touch the lives of millions of consumers around the world every day. With the ability to create, innovate and animate, they are able to turn life’s everyday moments into something special, something exceptional. Newell Brands is focused on building a winning team that can lead the industry for a generation. Newell Brands is an American worldwide marketer of consumer and commercial products with a portfolio of brands including Rubbermaid food storage, home organization; Contigo and Bubba water bottles; Coleman outdoor products; Diamond matches; Sharpie, Expo Markers, PaperMate, Dymo, Elmer’s, Mr. Sketch, Parker Pens, Uniball, Prismacolor, Rotring, Xacto, Waterman, Berol stationery products; Bicycle and Bee Playing Cards; Baby Jogger and Graco children’s products.
Audience
Newell Brands shareholders which consist of middle-aged and college educated people. They are avid readers and seek information from all forms of news and media outlets. The audience wants to know the headlines so they can skim through least important information and find the articles they find interesting.
Opportunity
This is a proposed annual report for Newell Brands. The booklet will feature a message from the CEO, an insightful narrative, infographics and shareholder information. Annual reports are distributed online and to the shareholders of the company to let them know how the company did in the prior year and what to expect in years to come from the company.
Solution
Newell Brands primary focus is on their consumers. They know their consumers and built a winning brand that targets those customers specifically. This annual report will be clean and concise yet full of important information broken up with images. The images each convey a warm friendly feel to maintain the brand’s aesthetic. Using a heavy font and bright color for the headlines, hierarchy will lead readers from one piece of information to the next. The cover choice for the annual report is made up entirely of logos representing all the brands that compose Newell Brands. This cover is very important because it is the first thing readers will see. It needs to represent Newell Brands in the same vision they embody throughout their website, business cabinet and advertising.
