CLIENT SELECTION
Impossible Foods is company that develops and creates plant-based substitutes for meat and dairy products. They aim to give people the taste and nutritional benefits of meat without the negative health and environmental impacts associated with livestock products. The Impossible Burger, was launched in July 2016. Impossible Foods focuses on making food we love healthier for us and the planet. They have a growing presence in the sustainable food industry and are expanding their product rapidly. From partnering with Wu Tang Clan and pushing for their product in White Castle’s nationwide, Impossible Foods continues to see market growth and brand awareness success. Kicking off 2019 with a bang, Impossible Foods will be retailing their product in grocery stores near you.
OBJECTIVE
This remarkable product needs an equally remarkable app to make it easy for consumers to find Impossible Foods and share it with their friends. The app will encourage users to visit restaurants and upload photos to social media by rewarding them with points. Points are redeemable for swag and discounts. We are in the age of information and rapid deforestation. We love to share food porn and show off our inner iron chef on social media. People trust their friends restaurant preferences and are always looking for a new experience. Impossible Foods needs to grow their audience and should reward people who eat their product.
CONTENT STRATEGY
The primary focus of the website is finding a nearby restaurant that sells Impossible™ Foods. For the time being, the only way to eat Impossible meat is at a restaurant or , however this is all changing soon. Impossible Foods just announced the product will be available to purchase in stores.
Not only can you find a nearby restaurant with Impossible Foods but you can locate your favorite Impossible foods at nearby grocery stores and restaurants. The app should also track user progress towards saving the earth with every impossible burger they consume replacing a meat made of animal products. The proposed app will notify users of discounts available from earning rewards at restaurants and by uploading Impossible Foods to social media.
PROCESS
I began with the solution to the problem. The most efficient way for me to get started on a project is with doodling. I started sketching out a scenario in which I had played out several times in daily life, "looking for a taco salad made with Impossible meat..." I've learned its easier to find that in Chicago than it is to find in Seattle. I took inspiration from Impossible Food's existing brand and built out a prototype for a mobile application intended for a iPhone X.
Usability TESTING PROCESS
It took just five users to test my first prototype and find out there simply wasn’t enough call for actions. Users were able to go through a given task, but it took them no time at all. It seemed my app was much like the ones I reviewed and wanted nothing to be like. I had to go back to the drawing board and create more.
revisions and additions
The first thing I needed to do was actually prototype the QR code reader and rewards feature. I went back to my scenario and found I had already drawn most of the scenario process of redeeming an award and all I had to do was simply place it into my final designs. The next change that needed to be made had to do with a specific case where the user does not want to create an account. I had to set up multiple pages to redirect the user to and from different parts of the app to make sure they do not have access to “my account” without first creating one. From there it was just minor tweaks and adjustments. The navigation menu needed to be adjusted a couple pixels and I had to fix a couple dead links.
